Research
Uprooting the Gilded Antenna Celebrity: Traditional vs New Media and the Imbalanced Perpetuation of Mainstream Hegemony
(Full Study Available Upon Request)
In a 56-page research study, I conducted a thematic analysis of Reddit comments to analyze public perceptions of how traditional media provides inconsistent attention to new media content and creators. This research indicates that such behavior is intentional and damaging to the connection between audience and media as growing numbers of the public become disillusioned with the “gilded antenna” and mainstream practices. Available currently is the research poster.
Upstream Advertising Agency Campaign for The Aurora Sentinel
For JTC 451, Integrated Communications Campaigns, I was the lead research coordinator for a team that created a marketing campaign for The Sentinel to implement in order to increase younger engagement and community shareholders. This involved a SWOT and competitor analysis, target audience assessment, primary and secondary research, merchandising logistics, and evaluation methods.
Academic Writing
Speech in Politics: Rhetoric as the Most Used and Abused Weapon of Democracy
In conjunction with HIST481A8 - Comparative Democracy, and during a contentious time in United States politics, I analyze the ways in which rhetoric can influence the masses and how modern governance has used tactics from ancient sources like Cicero or Mithridates to enhance persuasion of the public. This also utilizes various theories of linguistics, mediums, and journalistic methods to understand how speech is such a powerful, and perhaps underrated, tool.
Revitalize Magazine
In a magazine containing three articles, I analyze the trend that has people saying "This is my Roman Empire." While researching spectacles as they relate to culture, this magazine became my final project for JTC 316 - Multiculturalism and Media that utilizes both a media and historical analysis on the subject viewable here.
Leigh Bardugo’s Penchant for the Liminal: Critiquing Self Perception Via Monstrosity
Here I analyze how author Leigh Bardugo uses monstrosity to explore liminality and critiques how self and peer perceptions influence the difficult shift between known and unknown. This is evident in two characters, Nikolai Lantsov from the Shadow and Bone trilogy and King of Scars duology as well as Daniel “Darlington” Arlington in the Alex Stern series.
A Cross-Cultural Comparison: Social Media Activism in the Arab Spring and the 2020 U.S. Black Lives Matter Protests
In conjunction with JTC311, History of Media, I analyzed how social media platforms impacted activism during two key events in modern history, the 2010 Arab Spring and the 2020 Black Lives Matter protests.